Meet the team

The Faces Behind The Green ‘X’

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the xspekt
leadership team

Our founders each specialize in one of our core services and lead each division in both strategy and execution.

But even the most technical and innovative cross-platform campaigns are about connecting humans to one another. So get to know the human side of Xspekt - we can’t wait to get to know you!

xpsket leadership

get to know the Founders

Strategizing And Engineering Your Dearest Campaigns

Founder & Co-President

Victoria Petersen

Victoria has truly done it all - from high level marketing/sales automation to detailed website design, from hotel and restaurant management, to winning rodeo prize medals - and everything in between

With years of sales experience and personalized intuition, Victoria reinvigorates brands and marketing systems with the all-so-important “human touch.” Which is funny. Because instead of humans, she’d much rather surround herself with any of her four dogs or 300 plus house plants (yes, you read that correctly). 

But you don’t have to worry about the plants beating you out for her attention. If there’s anything Victoria is known for, it’s bringing clients and partners together as people to achieve that greatest goal of any digital marketing plan: H2H (human to human) communication.

founder & co-president

Sean Martin

Sean is what you get when you cross the zeal and ferocity of a college football player with the writing obsessions of an east-coast philosopher. What exactly does that combination yield? Words…lots and lots of words. 

When it comes to digesting, synthesizing, and re-telling a story, you can’t beat the black-coffee, fountain-ink-fueled practices of the east coast Little Ivies. Sean has written on the industries top blogs on topics across the board, showing his range for storytelling, content marketing, and brand building. He’s also developed numerous email optimization systems that have been recognized and replicated across multiple industries and tools from blogger outreach to sales optimization. 

His ability to breakdown and understand audiences and what content they want helps him craft perfect logic flows for customized email campaigns that adapt genuinely to your users’ behaviors.

Are You Ready?

Let’s Work Together

Stop settling for outdated and siloed marketing campaigns and start building an integrated, cross-platform marketing funnel that will meet your users where they’re shopping -- everywhere. 


Join The Growing List Of Happy Clients

We can’t wait to get to know you and get started crafting a customized cross-platform marketing strategy just for your brand.

Let's Work Together

"We saw 18 new keywords ranking on page one of Google!!"

Content Marketing

"We were been blown away by the one on one personalization and attention to detail the Xspekt team gave us throughout the whole process, I'd highly recommend them - plus our site looks incredible!"

Website Development

"Our social media following has more than doubled after tracking results with Xspekt!"

Social Media

"The 3-month program from Xspekt was incredibly educational and they really empowered our team to feel confident with continuing our digital marketing efforts!"

Strategic Consulting